Menopause at Work: How Companies & Investors Are Cashing In on the $24B Opportunity

For decades, menopause was ignored in the workplace. Women experiencing brain fog, insomnia, mood swings, and other life-disrupting symptoms had little to no support. Menopause wasn’t discussed, and it certainly wasn’t covered in employee benefits. But that’s changing—and fast.

In 2025, menopause care is emerging as big business, with employers, investors, and policymakers recognizing both the economic and human cost of neglecting half the population’s health. The question is: why now?

Why Menopause is Becoming a Workplace Priority

A perfect storm of workplace demand, employer realization, and policy momentum is driving menopause to the forefront:

• Employees are demanding support. With one in five U.S. women now in or near menopause, more employees are speaking up about the need for better workplace policies and health benefits. Women in executive positions are also advocating for change, bringing menopause into corporate conversations.

• Employers see retention & productivity at risk. Data shows that untreated menopause symptoms impact work performance, absenteeism, and career progression—leading to increased turnover costs. Companies now recognize that supporting menopause isn’t just the right thing to do; it’s a business imperative.

• Investors are seizing the $24B market opportunity. Women’s health is no longer seen as a niche market. The global menopause market is projected to reach $24 billion by 2030, driven by demand for HRT, digital health solutions, and workplace programs.

• Policymakers are stepping in. The White House and bipartisan leaders have earmarked millions for menopause research and education.

How Employers Are Expanding Menopause Benefits

Just a few years ago, menopause was barely acknowledged in workplace health programs. Now, it’s one of the fastest-growing employee benefits. According to Mercer, 18% of U.S. employers plan to offer menopause benefits in 2025—a massive shift.

Leading companies are setting the standard:

• Microsoft, Google, Bank of America, and CVS now include menopause support in their health plans.

• Maven Clinic has seen a surge in demand for its menopause services from corporate clients.

• UK-based employers paved the way, prompting U.S. companies to follow suit after Parliament recognized menopause as a workplace issue.

Key Challenges That Still Need to Be Solved

Despite progress, gaps remain in access, affordability, and education:

• Reimbursement barriers: Insurance inconsistencies make it hard for women to access hormone therapy (HRT), specialist care, and alternative treatments.

• Provider knowledge gaps: 80% of OB-GYN residents receive no formal menopause training.

• Equity concerns: Women of color and low-income women face higher hurdles in receiving appropriate menopause care.

What’s Next: The Policy & Investment Future of Menopause Care

With momentum building, the next frontier is ensuring that menopause care is accessible, affordable, and standardized. The Women’s Health PAC has outlined a broad vision for increasing political and financial influence in women's health but has not specifically launched a dedicated menopause policy initiative. However, its work in pushing for policy reforms on reimbursement and clinical guidelines will likely impact menopause care as well.

The Bottom Line: Menopause is an Economic & Workplace Issue

Menopause is no longer just a personal health issue—it’s a business issue, an economic issue, and a policy issue.Companies that ignore it risk losing top talent, while those that act now will be at the forefront of a massive shift in workplace health.

The question isn’t whether menopause will become a corporate priority—it’s how quickly companies will adapt. Those who move first will gain a competitive edge in retaining, supporting, and attracting top female talent.

Are you seeing menopause support in your workplace? Share your thoughts in the comments or DM me if your company is considering a menopause benefits program!

References

1. Women's Health PAC NYSE Event on February 3, titled: How Menopause Is Sparking Bipartisan Progress for Women's Health - An Evening with Kate Ryder & Tamsen Fadal